Privacy Policy

The Reserve Cellars is committed to protecting your privacy.

This policy discloses the practices by which The Reserve Cellars intends to protect the quality and integrity of personally identifiable information. This document aims to disclose the kinds of personal information we collect, how that information is collected and how it may be used or disclosed.

We understand how important the privacy of your personal information is to you and as such, The Reserve Cellars provides the following guidelines defining how we shall deal with your personal information.


The Reserve Cellars will only collect personal information that is necessary for providing those services offered on our website. We shall always advise you the purpose of our collection and ensure that your personal information is collected by lawful and fair means and by your express consent.

When submitting information on our site, we will collect details including your name and email address such that newsletters and other product related services can be delivered to you. The information we collect is for us to be able to identify accurately who is requesting our services so that we may be able to respond to your request. Such information which is collected will be held in the strictest confidence.

Use and Disclosure

Personal information we collect will only be used and disclosed for the purposes identified in our website.

We may use your information to contact you for marketing purposes including but not limited to new products, services, promotions, giveaways, via email and telephone. If you do not wish to receive any marketing communications from The Reserve Cellars, you may opt-out and stop the delivery of future promotional material from The Reserve Cellars by following the special instructions in the email you receive. These instructions will tell you how to remove your name from our promotional list.

We may supply your personal information to third parties to perform services on our behalf, such as:

  • The distribution of marketing information to you (except where you have chosen to opt out of receiving this information from us).
  • The supply of webhosting, website design, SEO, and other services (providers in Australia and the US).

Our relationships with such third-party service providers are governed by our contracts with them. Those service contracts contain privacy and confidentiality provisions which are consistent with the Australian Privacy Law obligations.

Should The Reserve Cellars intend utilising this information for other secondary purposes your express consent would first be obtained.

Data Quality

Reasonable steps will be taken to ensure that personal information which is collected, used and disclosed is relevant, accurate, complete and up to date for the purposes for which it is to be utilised.

Information Security

In order to protect the security of personal information transmitted to The Reserve Cellars online, the information transferred between our systems is encrypted.

In house safeguards will monitor and maintain personal information to protect against unauthorised access, misuse, alteration, destruction and loss. Furthermore, all information that The Reserve Cellars no longer requires will be destroyed or permanently de-identified to ensure continued protection of your personally identifiable information.

To contact The Reserve Cellars regarding our Privacy Policy please email [email protected]

Exclusive wine,
exceptional service.

The Reserve Cellars. ABN 89621364994 Liquor License 196883. The Reserve Cellar supports the responsible service of alcohol. It is against the law to sell or supply alcohol to, or obtain alcohol on behalf of, a person under the age of 18 years. WARNING: Under the Liquor Act 1992, it is an offence to supply liquor to a person under the age of 18 years (Penalty exceeds $6,000). for a person under the age of 18 years to purchase or receive liquor (Penalty exceeds $500).

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